Cincinnati Internet Marketing Blog

Bob McCarthy on Mobile Marketing Trends

Bob McCarthy of Serviceweb Systems spoke at the November 2010 Cincinnati AMA Interactive SIG on the subject of mobile marketing.

After the meeting I was able to interview Bob about online marketing trends. In this video clip Bob talks about the rapid increase in the use of web-enabled smartphones to access the Internet, the competing phone platforms (iPhone, Android and BlackBerry), explains what QR (quick response) codes are and how to get in touch with his company.

Bob's presentation for the Interactive SIG was excellent, as it contains a lot of good, up-to-date information. A pdf of the presentation is available on the Serviceweb Systems whitepaper page: http://www.servicewebsw.com/swsi_webs...

If you are interested in speaking with Bob about mobile application development you can visit the Serviceweb Systems website: http://www.servicewebsw.com/swsi_webs... or call Bob at 513-527-4886.

Here is the video and the YouTube link :http://www.youtube.com/watch?v=M2Q_Ogis1kY

 

 

Google Wave Discussion at Wednesday's Cincinnati AMA Interactive SIG

Join us at this month’s Interactive SIG on Wednesday February 10th as we discuss Google Wave. The meeting is free for AMA members and only $10 for non-members.

What is Google Wave? It is an online tool that allows you to collaborate with friends and colleagues in a real-time environment. Ed Estes, Web Media Tools, Michelle Lentz, Write Technology, and I will facilitate this discussion.

* What is Google Wave and why should I care?
* Getting started with Google Wave
* How to use Google Wave for communication and project collaboration
* Real-time demonstration of Google Wave - Seeing a Google Wave demo really helps to understand the potential!

The meeting is Wednesday, February 10th from 11:30 - 1:00 at Web Media Tools, 18 W. 7th Street, 3rd Floor in Cincinnati.

Register at this page on the Cincinnati AMA website:
http://cincinnatiama.org/2010/interactive-marketing-sig-february-10-2010/

Happy Cyber Monday!

Happy Cyber Monday everyone! 

In case you haven't heard of the term, "Cyber Monday" refers to the Monday after Thanksgiving, which has earned the reputation of being the heaviest online shopping day of the year (the Internet equivalent of "Black Friday" in the brick-and mortar world).

It will be really interesting to see how today's performance and that of the entire holiday season stacks up with last year.  This AP story, "Online Retailers Offer Deals for Cyber Monday" quotes a comScore report from yesterday that online spending this past Thursday and Friday was up only 2% from last year.

Reuters, meanwhile, is quoting a Shop.org survey done over the weekend which concluded 84.6 million consumers intend to shop online today, up from 72 million last year.  That's a pretty healthy increase.

Something that drove me nuts last year was the slew of media reports I saw asserting that holiday sales were way down and it was a lousy Christmas season for retailing while practically ignoring or at least downplaying the huge and steady increases in online shopping.  I kept hearing: "...such and such retailer had a 12% drop in same store sales, blah blah blah..."  Then I'd yell at the TV: "Of course same store sales were down, people WERE BUYING ONLINE!!!"

I doubt we'll see the same huge percentage increases in online shopping we've seen in years past, but it's my hope and expectation online retailing will do just fine and start to get more attention from the mainstream media.  After the tragedies at the Wal-Mart on Long Island and the shooting at a Toys R Us in California, maybe more people will decide to sleep in on Black Friday next year and decide to shop from their home.