Cincinnati Internet Marketing Blog

Web Marketing Certification Classes in Dayton

Beginning on Tuesday November 29th, I will be teaching a series of web marketing certification classes for the Sinclair Community College Workforce Development department.  This series is geared to business owners, entrepreneurs and marketing professionals in the Dayton area interested in learning more about online marketing. 

Here is a short video of Hope Arthur from Sinclair interviewing me about the series.

Here is a link to the video on YouTube: http://youtu.be/IX3NKm3ECKw

This series of three half-day classes is designed to give attendees a solid foundation of knowledge of online marketing principles for professional development and web skills that can be applied to their business or non-profit organization's marketing program.  The sessions are meant to be taken as a group, but you can choose to take individual classes as well.  Everyone who attends all three classes will receive a Web Marketing certification from Sinclair.  

The classes will be held from 8:30 to noon at Miami Valley Research Park in Kettering on three consecutive Tuesdays with the following topics:

• Tuesday, November 29: Class #1 - Creating an Effective Online Marketing Strategy
• Tuesday, December 6: Class #2 - Increasing Your Website Traffic & Customer Interactions
• Tuesday, December 13: Class #3 - Promoting Your Business Effectively Through Online Advertising

Click Here to get a more detailed outline of the sessions and to register online.

These will be small classes (class size is capped at 24) so there will be plenty of opportunity to ask questions about the material being presented and how you can apply what is being covered to your business.  Baffled by SEO?  Don't know where to start with Google Analytics?  Not sure how Facebook or Twitter can help your business?  This is the series for you! 

If you're interested, sign up now as the classes are starting to fill up.  If you have further questions, you can contact Sinclair Workforce Development at 937-252-9787.

 

 

Small Business Online Marketing Seminar

Joanne Westwood of Westwood Virtual Associates and I are teaching a one-day Small Business Online Marketing Seminar this Friday at Indiana Wesleyan University in West Chester.  Topics include:

• Facebook Marketing
• Social Media
• Business Blogging
• Online Video
• Email Marketing
• Website Conversion
• Search Engine Optimization
• Online Advertising
• Google Analytics

This is a small class (capped at 20 attendees) in which Joanne and I will be walking folks through many of the most important elements of online marketing for small businesses.  Joanne will be teaching the morning session from 9:00-noon, there will be a lunch break from noon to 1:00, and then I'll be teaching from 1:00 to 4:00.

If you are a small business owner, entrepreneur or marketer looking to get a hands-on "crash course" in the basics of online marketing, this is the event to attend.  This is an "introductory" level course and prior marketing knowledge or education is not necessary, so if you're intimidated by these topics, don't be.  We're here to help!  

The price is $149 for either three-hour session or $249 for both sessions.  Additional details and secure online registration through Eventbrite is available at: http://nov18class.eventbrite.com/

AACC Business Seminar: Online Marketing for Your Business - A Three Step Process

I'm going to be doing three seminars over the next few weeks at the Anderson Area Chamber of Commerce (near Cincinnati) and the series is called "Online Marketing for Your Business - A Three Step Process."

Each seminar will be two hours in length and designed to help small and medium business owners understand the basics of online marketing so they can develop an effective online marketing program. 

The topics and dates are:

    - March 30, 2011: Establishing Your Online Marketing Strategy and Tracking Results
     - April 13, 2011:  Getting Your Business Website Listed and Found
     - April 27, 2011:  Online Advertising: Developing Programs That Pay for Themselves

More information, including a flyer that has a brief outline of each session is available on this page of the AACC website.  You must register through the Anderson Area Chamber office, 513-474-4802.

Here is a short video of AACC Exceutive Director Eric Miller and I discussing the series:

 

Overview of ListRocket Email & Social Networking Software with Dan Marshall

Recently I met with Dan Marshall, the President of email management software firm ListRocket to learn more about their product.  In this video Dan and I discuss the benefits of using an email list management product like ListRocket and Dan reviews some of the more unique features of ListRocket, including the integration of social media management tools. 

A couple of the cool features of ListRocket are the ability to post messages directly to social media platforms like Facebook or LinkedIn from the tool and track the interactions with the message via an IP-based geographical map so users can easily see where in the world their respondents are.

There are multiple pricing levels based on the volume of messages sent in a month and free trial accounts that enable a user to send up to 100 messages per month while testing out the system are available.  To learn more or sign up for a free trial account visit http://www.listrocket.com

    

Here is a link to the video on YouTube: http://www.youtube.com/watch?v=pR99Cq1juIQ

Foursquare Marketing at March Interactive SIG, Dynamic Logic AdReaction at Web Analytics Wednesday Meeting

The Cincinnati AMA Interactive SIG and Web Analytics Wednesday - Cincinnati meetings for March are this Wednesday, March 10th and are down the street from one another.

The topic for this month's Interactive SIG discussion is Marketing of Location Based Services such as Foursquare, Loopt & Gowalla.  We'll cover some case studies of how some businesses are using these services to generate business and monitor what is being said about their brands as well as some tips for using these services effectively.  The Cincy AMA Interactive SIG is from 11:30AM - 1:00PM at Web Media Tools at 18 W. 7th Street, 3rd floor and is free for AMA members and $10 for non-members.  You can Register Here for the Cincinnati AMA March Interactive SIG.  Foursquare is a really hot topic right now and there was an article about Foursquare in the Cincinnati Enquirer this weekend so this should be a  really good discussion. 

The March Web Analytics Wednesday - Cincinnati meeting this month is also focused on social media as Lindsay Leon-Atkins of Dynamic Logic will be sharing highlights from the company's AdReaction study of social media.  Dynamic Logic's 2009 AdReaction study provides insight and first hand reactions from consumers regarding online advertising, including their likes and dislikes.  The Web Analytics Wednesday event is at 6 PM at BlackFinn, 19 East 7th Street and you can Register Here for the Web Analytics Wednesday Cincinnati March meeting.   

     

Web Analytics Wednesday - Cincinnati Meeting

As 2009 draws to a close and we dive head-first into 2010 a la Cincinnati's own Pete Rose, it's a good time to resolve to get out and network with other interactive marketers in the new year. 

Well you're in luck as the next meeting of the Cincinnati chapter of Web Analytics Wednesday is at Black Finn at 19 East 7th Street this Wednesday, January 6th at 6:00PM.  Greg Smith, assistant professor of the MIS department of the Williams College of Business at Xavier will be presenting on the role and impact of web analytics on business intelligence practices and thinking. 

I'm not exactly sure what that entails, but it sounds pretty cool and the WAW meetings are fun, so check out the details and register on the Web Analytics Wednesday website.            

Web Analytics Wednesday Cincinnati Meeting November 11th

The Cincinnati chapter of Web Analytics Wednesday has their next meeting coming up on Wednesday November 11th at 6:00 PM at Black Finn, 19 East 7th Street in downtown Cincinnati. 

Hemen Patel, President of CRM Metrix will be speaking about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.

Last month's meeting was a lot of fun and I expect this one will be as well.  You can get more details and register on the Web Analytics Wednesday Cincinnati event page.  

Web Analytics Wednesday - Cincinnati Meeting

The Cincinnati chapter of Web Analytics Wednesday is having a meeting this Wednesday, October 7th from 6-8 PM at the Offices of Bridge Worldwide at 302 West 3rd Street in downtown Cincinnati.

Here is information on the meeting, including how to RSVP, from the Web Analytics Wednesday - Cincinnati LinkedIn group:

October 7th Web Analytics Wednesday Event

Please join us Wednesday October 7th at Bridge Worldwide for community/networking as well as to hear Holly Williams, Managing Director at TNS Compete share how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

When: Wednesday, October 7, 2009, 6-8 pm
Where: Bridge Worldwide, 302 W. 3rd St, Downtown Cincinnati

Topic: Helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

Overview: Compete.com brings the competitive marketplace view to help companies benchmark, track, and discover and implement best in class methods for their online campaigns. Holly Williams, from TNS Compete will tell us how their team is helping marketers develop, execute, and analyze their online and offline marketing strategies by observing the behavior of millions of consumers.

She will share with us how marketers are using this competitive view to help with:

• Site optimization
• Consumer segment analysis
• Advertising and landing page effectiveness

Agenda: a) Site optimization b) Consumer Segment Analysis c) Advertising and landing page effectiveness d) Opinions and Discussion

Please RSVP at [email protected] to let us know how much food and drink to prepare.