Cincinnati Internet Marketing Blog

Web Marketing Certification Classes in Dayton

Beginning on Tuesday November 29th, I will be teaching a series of web marketing certification classes for the Sinclair Community College Workforce Development department.  This series is geared to business owners, entrepreneurs and marketing professionals in the Dayton area interested in learning more about online marketing. 

Here is a short video of Hope Arthur from Sinclair interviewing me about the series.

Here is a link to the video on YouTube: http://youtu.be/IX3NKm3ECKw

This series of three half-day classes is designed to give attendees a solid foundation of knowledge of online marketing principles for professional development and web skills that can be applied to their business or non-profit organization's marketing program.  The sessions are meant to be taken as a group, but you can choose to take individual classes as well.  Everyone who attends all three classes will receive a Web Marketing certification from Sinclair.  

The classes will be held from 8:30 to noon at Miami Valley Research Park in Kettering on three consecutive Tuesdays with the following topics:

• Tuesday, November 29: Class #1 - Creating an Effective Online Marketing Strategy
• Tuesday, December 6: Class #2 - Increasing Your Website Traffic & Customer Interactions
• Tuesday, December 13: Class #3 - Promoting Your Business Effectively Through Online Advertising

Click Here to get a more detailed outline of the sessions and to register online.

These will be small classes (class size is capped at 24) so there will be plenty of opportunity to ask questions about the material being presented and how you can apply what is being covered to your business.  Baffled by SEO?  Don't know where to start with Google Analytics?  Not sure how Facebook or Twitter can help your business?  This is the series for you! 

If you're interested, sign up now as the classes are starting to fill up.  If you have further questions, you can contact Sinclair Workforce Development at 937-252-9787.

 

 

Small Business Online Marketing Seminar

Joanne Westwood of Westwood Virtual Associates and I are teaching a one-day Small Business Online Marketing Seminar this Friday at Indiana Wesleyan University in West Chester.  Topics include:

• Facebook Marketing
• Social Media
• Business Blogging
• Online Video
• Email Marketing
• Website Conversion
• Search Engine Optimization
• Online Advertising
• Google Analytics

This is a small class (capped at 20 attendees) in which Joanne and I will be walking folks through many of the most important elements of online marketing for small businesses.  Joanne will be teaching the morning session from 9:00-noon, there will be a lunch break from noon to 1:00, and then I'll be teaching from 1:00 to 4:00.

If you are a small business owner, entrepreneur or marketer looking to get a hands-on "crash course" in the basics of online marketing, this is the event to attend.  This is an "introductory" level course and prior marketing knowledge or education is not necessary, so if you're intimidated by these topics, don't be.  We're here to help!  

The price is $149 for either three-hour session or $249 for both sessions.  Additional details and secure online registration through Eventbrite is available at: http://nov18class.eventbrite.com/

AACC Business Seminar: Online Marketing for Your Business - A Three Step Process

I'm going to be doing three seminars over the next few weeks at the Anderson Area Chamber of Commerce (near Cincinnati) and the series is called "Online Marketing for Your Business - A Three Step Process."

Each seminar will be two hours in length and designed to help small and medium business owners understand the basics of online marketing so they can develop an effective online marketing program. 

The topics and dates are:

    - March 30, 2011: Establishing Your Online Marketing Strategy and Tracking Results
     - April 13, 2011:  Getting Your Business Website Listed and Found
     - April 27, 2011:  Online Advertising: Developing Programs That Pay for Themselves

More information, including a flyer that has a brief outline of each session is available on this page of the AACC website.  You must register through the Anderson Area Chamber office, 513-474-4802.

Here is a short video of AACC Exceutive Director Eric Miller and I discussing the series:

 

Learn About Google AdWords at the Cincinnati USA Regional Chamber

On August 11th I will be giving a presentation at the Cincinnati USA Regional Chamber on Google AdWords.  I'm really looking forward to this event!  Here are the details including a link to the Chamber's website to register for the event.   

The 90-minute presentation is titled "Google AdWords: Getting the Biggest BANG for your Online Advertising Bucks".  I'm going to be going over how AdWords works and how businesses can cost-effectively run online advertising campaigns that produce measurable results.  While the focus will be on Google AdWords, I will also be emphasizing the importance of having specific advertising goals, how easy it is to track online advertising effectiveness and how this can fit into an organizations' overall marketing plan.  If you have friends, prospects or clients that are "on the fence" about advertising online or have expressed an interest in learning about how to advertise their business online, this would be a great event for them to attend.  I'm not going to be using PowerPoint much, it's going to be a high-energy and fun presentation that also has a lot of info.         

This event is only $35 for Chamber members and $50 for non-members and that includes lunch.  Folks can register at the link below and I have pasted additional info below you can pass along.  If you have any questions about this, please feel free to give me a call at 937-312-1400.

What: Google AdWords: Getting the Biggest BANG for your Online Advertising Bucks

AdWords has revolutionized advertising over the past decade by enabling businesses to reach people in a whole new way, track their results, and make program adjustments to improve performance 24/7. This lively presentation is designed for small, medium or large business owners and marketing managers who are interested in growing their business via results-oriented Google AdWords online advertising campaigns.

Attendees will learn how to:

• Generate sales or sales leads online via Google AdWords advertising
• Target prospects much more effectively with less waste than with other forms of advertising
• Buy online advertising for a fraction of what others pay
• Set a search marketing budget, return on investment goals and estimate expected results
• Avoid the most common search engine marketing mistakes when using Google AdWords

When:    Wednesday 8/11/2010 11:30 AM - 1:00 PM

Where:
Cincinnati USA Regional Chamber
300 Carew Tower, 441 Vine Street
Cincinnati, OH 45202

Event Page on Chamber website (to register):

http://www.cincinnatichamber.com/events/eventdetail.aspx?menu_id=144&EventCode=N1008PUL