Cincinnati Internet Marketing Blog

Web Marketing Certification Classes in Dayton

Beginning on Tuesday November 29th, I will be teaching a series of web marketing certification classes for the Sinclair Community College Workforce Development department.  This series is geared to business owners, entrepreneurs and marketing professionals in the Dayton area interested in learning more about online marketing. 

Here is a short video of Hope Arthur from Sinclair interviewing me about the series.

Here is a link to the video on YouTube: http://youtu.be/IX3NKm3ECKw

This series of three half-day classes is designed to give attendees a solid foundation of knowledge of online marketing principles for professional development and web skills that can be applied to their business or non-profit organization's marketing program.  The sessions are meant to be taken as a group, but you can choose to take individual classes as well.  Everyone who attends all three classes will receive a Web Marketing certification from Sinclair.  

The classes will be held from 8:30 to noon at Miami Valley Research Park in Kettering on three consecutive Tuesdays with the following topics:

• Tuesday, November 29: Class #1 - Creating an Effective Online Marketing Strategy
• Tuesday, December 6: Class #2 - Increasing Your Website Traffic & Customer Interactions
• Tuesday, December 13: Class #3 - Promoting Your Business Effectively Through Online Advertising

Click Here to get a more detailed outline of the sessions and to register online.

These will be small classes (class size is capped at 24) so there will be plenty of opportunity to ask questions about the material being presented and how you can apply what is being covered to your business.  Baffled by SEO?  Don't know where to start with Google Analytics?  Not sure how Facebook or Twitter can help your business?  This is the series for you! 

If you're interested, sign up now as the classes are starting to fill up.  If you have further questions, you can contact Sinclair Workforce Development at 937-252-9787.

 

 

Small Business Online Marketing Seminar

Joanne Westwood of Westwood Virtual Associates and I are teaching a one-day Small Business Online Marketing Seminar this Friday at Indiana Wesleyan University in West Chester.  Topics include:

• Facebook Marketing
• Social Media
• Business Blogging
• Online Video
• Email Marketing
• Website Conversion
• Search Engine Optimization
• Online Advertising
• Google Analytics

This is a small class (capped at 20 attendees) in which Joanne and I will be walking folks through many of the most important elements of online marketing for small businesses.  Joanne will be teaching the morning session from 9:00-noon, there will be a lunch break from noon to 1:00, and then I'll be teaching from 1:00 to 4:00.

If you are a small business owner, entrepreneur or marketer looking to get a hands-on "crash course" in the basics of online marketing, this is the event to attend.  This is an "introductory" level course and prior marketing knowledge or education is not necessary, so if you're intimidated by these topics, don't be.  We're here to help!  

The price is $149 for either three-hour session or $249 for both sessions.  Additional details and secure online registration through Eventbrite is available at: http://nov18class.eventbrite.com/

SEO Seminar At Anderson Area Chamber November 10th

Next Thursday November 10th I am teaching a SEO (Search Engine Optimization) seminar over at the offices of the Anderson Area Chamber of Commerce on Five Mile Road in Anderson Township. 

This is a three-hour seminar covering introductory topics related to search engine optimization (the process of trying to get your web content searched and indexed by searches such as Google, Yahoo and Bing). 

Topics to be covered include: 

• What Search Engine Optimization is
• How search engines scan and evaluate web pages
• SEO techniques for social media sites like Facebook & YouTube
• The SEO Process - steps involved in implementing an effective SEO program
• Picking the right keywords, measuring results and benchmarking the competition
• Free online SEO tools you can use

You can register online for the class at the address below or call the Anderson Area Chamber at 513-474-4802

http://andersonareachamber.chambermaster.com/events/details/aacc-business-seminar

 

Cincinnati Chamber SEO Classes September 16th & October 25th

Thanks to the Cincinnati USA Regional Chamber, I will be teaching two three-hour SEO classes this fall: the first on Friday, September 16th from 9am until noon at the Boy Scout Achievement Center, 10078 Reading Road in Evendale and the second on Tuesday, October 25th from 9am until noon at the Cincinnati USA Regional Chamber offices in the Carew Tower in downtown Cincinnati.  

This class is for "SEO beginners" and will provide a detailed explanation of search engine optimization concepts, a demonstration of SEO techniques and free online SEO tools. Attendees will come away with a good overview of how SEO works and how they can either implement an effective SEO program in-house or manage a Search Engine Optimization vendor.  There will be plenty of interaction and Q&A from the audience as I demonstrate a lot of what I am teaching live online using the websites of attendees as examples, along with a few PowerPoint slides and distributing handouts. 

The cost is $109 for Cincinnati USA Regional Chamber members and $149 for non-members.   To register and see a few more details, head over to these links:

September 16th Cincinnati Chamber SEO class in Evendale

October 25th Cincinnati Chamber SEO Class in downtown Cincinnati

My sincere thanks to the Cincinnati USA Regional Chamber for inviting me back to teach this class again after a great class out in Milford in June.

AACC Business Seminar: Online Marketing for Your Business - A Three Step Process

I'm going to be doing three seminars over the next few weeks at the Anderson Area Chamber of Commerce (near Cincinnati) and the series is called "Online Marketing for Your Business - A Three Step Process."

Each seminar will be two hours in length and designed to help small and medium business owners understand the basics of online marketing so they can develop an effective online marketing program. 

The topics and dates are:

    - March 30, 2011: Establishing Your Online Marketing Strategy and Tracking Results
     - April 13, 2011:  Getting Your Business Website Listed and Found
     - April 27, 2011:  Online Advertising: Developing Programs That Pay for Themselves

More information, including a flyer that has a brief outline of each session is available on this page of the AACC website.  You must register through the Anderson Area Chamber office, 513-474-4802.

Here is a short video of AACC Exceutive Director Eric Miller and I discussing the series:

 

Dayton Search Engine Optimization Class at Sinclair Community College

I'm going to be teaching a SEO (Search Engine Optimization) class on Tuesday March 29th at Sinclair Community College in downtown Dayton through Sinclair's Workforce Development department.

If you or someone you know is looking to learn about SEO, this in-depth three-hour class might be just the ticket.  I'm going to cover an overview of what SEO is and how search engines work, the steps to take in beginning and running an effective SEO program, measuring results, tips for getting your web content listed and online tools and resources for doing SEO. The class size will be capped at 20, so attendees will not get lost in the crowd and will be able to easily ask questions.

This SEO class will be at the Sinclair Conference Center, 444 W, Third Street in Dayton, Building 12, Room 374 from 9:00 AM to noon on Tuesday March 29th. The class is $149 and you can register for this SEO class online on the Sinclair website.

Basic SEO for PR Pros

I'll be speaking to the Cincinnati chapter of the PRSA (Public Relations Society of America) on Monday,  May 24th at Health Foundation of Greater Cincinnati on the topic "Basic SEO for PR Pros". 

In this presentation I'm going to cover:

• What Search Engine Optimization (SEO) is
• How search engines scan and evaluate web pages
• Tips for getting your PR materials indexed by search engines
• Optimizing press releases for search
• Online resources PR professionals can use to help with their SEO efforts
• Audience Q&A

You can get more info and register on the Cincinnati PRSA website   The deadline to register is this Monday, May 17th at noon. 

Special Offer for Blog Readers: 50% off Search Marketing Standard

After my last blog post with online SEO resources my friend Kevin Gold over at iNet Interactive emailed me to make a great and generous offer to YOU, my blog readers: 50% Off a subscription to Search Marketing Standard magazine!

Yep, just visit the Search Marketing Standard website and on step two of the subscription process apply the coupon code (CINCY50) and you'll get 50% off the $29.95 subscription price. 

I subscribe to the magazine and can tell you each issue is full of excellent, informative articles by Kevin and other search marketing authors who know their stuff, so if you want to learn more about the latest trends and techniques in Search Engine Optimization, Pay Per Click advertising, link building and other forms of search engine marketing, this is a great deal.

My thanks to Kevin Gold for making us this offer.    

Online Search Engine Optimization Resources

This morning I was on a panel discussion regarding search engine optimization (SEO) and handed out a sheet with a list of SEO resources online and thought I'd also post them to the blog with a little more info.  If you are looking to learn more about SEO, check out the sites listed here, most of which have lots of great free information. 

Search Engine Land   Lots of articles and search industry news.

 

Search Engine Watch    Free columns on various SEO topics, part of ClickZ (www.clickz.com)

SEObook.com

SEOmoz.org

Search Marketing Standard     A quarterly print magazine ($29.95/year) but also has lots of great articles on their website.  This publication is owned by iNetInteractive in West Chester.

The Google AdWords Keyword Tool    Look up search volumes of terms in Google and find similar terms to build your keyword list.

Google Webmasters / Site Owners Help    Tips, including "Do's and Don'ts" straight from Google

SEO Disucssion at Cincinnati AMA Non Profit SIG March 6th

Hi Everyone,

I'm one of three panelists scheduled to speak next Friday morning at the Cincinnati AMA Non-Profit SIG discussion of "Search Engine Optimization: How to Improve the Volume and Quality of Traffic to Your Website".  I'll be joined by Brian LeCount of ROWhy Marketing and Ken Saunders of Search Engine Experts.

I suspect we'll be covering a lot of the basics of SEO and also talking about additional things non-profits can do to get more traffic to their websites and get more results out of that traffic.  The meeting is Friday March 6th 7:45 - 9:00 AM at the Health Foundation of Cincinnati, 3805 Edwards Road, Suite 524 and is free for AMA members and only $10 for non-members.  You can register on this page of the Cincinnati AMA website.    

Betsy Delage of Arlington Business Solutions is running the Non-Profit SIG and it's a great forum for learning more about non-profit marketing strategies so if you are responsible for the marketing or PR needs of a non-profit in Cincinnati, I encourage you to consider joining the AMA and Betsy's group.