Cincinnati Internet Marketing Blog

Favorite Interactive Marketing Tools

"Favorite Interactive Marketing Tools" is the topic for the January meeting of the Cincinnati AMA Interactive Shared Interest Group on January 11th.

One of our most popular topics, once a year we have a meeting when we go around the around the room and everyone who attends spends five minutes describing their favorite Interactive marketing tool.  What smartphone app, software program, website or web browser extension makes your job as an Interactive marketer a whole lot easier?  Here is your chance to share it with the group and learn about new tools that you might be able to use!  Please come to the meeting ready to talk about 2 tools with the group (one and a spare in case someone else chooses the same tool).

The meeting is on Wednesday January 11th from 11:30 am - 1:00 pm at Office Key Hyde Park in Rookwood Tower (3505 Edwards Road, suite 550).  The meeting is free for American Marketing Association members, $15 for non-members and online registration on the Cincinnati AMA website is required.

Interactive SIG meeting details and registration: http://cincinnatiama.org/2012/01/interactive-sig-january-11-2012/

I hope to see you there!

 

Small Business Online Marketing Seminar

Joanne Westwood of Westwood Virtual Associates and I are teaching a one-day Small Business Online Marketing Seminar this Friday at Indiana Wesleyan University in West Chester.  Topics include:

• Facebook Marketing
• Social Media
• Business Blogging
• Online Video
• Email Marketing
• Website Conversion
• Search Engine Optimization
• Online Advertising
• Google Analytics

This is a small class (capped at 20 attendees) in which Joanne and I will be walking folks through many of the most important elements of online marketing for small businesses.  Joanne will be teaching the morning session from 9:00-noon, there will be a lunch break from noon to 1:00, and then I'll be teaching from 1:00 to 4:00.

If you are a small business owner, entrepreneur or marketer looking to get a hands-on "crash course" in the basics of online marketing, this is the event to attend.  This is an "introductory" level course and prior marketing knowledge or education is not necessary, so if you're intimidated by these topics, don't be.  We're here to help!  

The price is $149 for either three-hour session or $249 for both sessions.  Additional details and secure online registration through Eventbrite is available at: http://nov18class.eventbrite.com/

Learn About Google AdWords at the Cincinnati USA Regional Chamber

On August 11th I will be giving a presentation at the Cincinnati USA Regional Chamber on Google AdWords.  I'm really looking forward to this event!  Here are the details including a link to the Chamber's website to register for the event.   

The 90-minute presentation is titled "Google AdWords: Getting the Biggest BANG for your Online Advertising Bucks".  I'm going to be going over how AdWords works and how businesses can cost-effectively run online advertising campaigns that produce measurable results.  While the focus will be on Google AdWords, I will also be emphasizing the importance of having specific advertising goals, how easy it is to track online advertising effectiveness and how this can fit into an organizations' overall marketing plan.  If you have friends, prospects or clients that are "on the fence" about advertising online or have expressed an interest in learning about how to advertise their business online, this would be a great event for them to attend.  I'm not going to be using PowerPoint much, it's going to be a high-energy and fun presentation that also has a lot of info.         

This event is only $35 for Chamber members and $50 for non-members and that includes lunch.  Folks can register at the link below and I have pasted additional info below you can pass along.  If you have any questions about this, please feel free to give me a call at 937-312-1400.

What: Google AdWords: Getting the Biggest BANG for your Online Advertising Bucks

AdWords has revolutionized advertising over the past decade by enabling businesses to reach people in a whole new way, track their results, and make program adjustments to improve performance 24/7. This lively presentation is designed for small, medium or large business owners and marketing managers who are interested in growing their business via results-oriented Google AdWords online advertising campaigns.

Attendees will learn how to:

• Generate sales or sales leads online via Google AdWords advertising
• Target prospects much more effectively with less waste than with other forms of advertising
• Buy online advertising for a fraction of what others pay
• Set a search marketing budget, return on investment goals and estimate expected results
• Avoid the most common search engine marketing mistakes when using Google AdWords

When:    Wednesday 8/11/2010 11:30 AM - 1:00 PM

Where:
Cincinnati USA Regional Chamber
300 Carew Tower, 441 Vine Street
Cincinnati, OH 45202

Event Page on Chamber website (to register):

http://www.cincinnatichamber.com/events/eventdetail.aspx?menu_id=144&EventCode=N1008PUL