Recently I caught up with Ryan Clark of email marketing services provider Silverpop and asked him to tell me about some of the recent trends in email marketing and briefly outline the email marketing services Silverpop provides. Here is the clip and link to the video on YouTube:
http://www.youtube.com/watch?v=NJ4GmSBHrHc
If you would like to learn more about Silverpop, including the email marketing and email automation services they provide, visit their website at www.silverpop.com. If you're in the Cincinnati area you can contact Ryan at 513-774-8784.
Great Video, I especially found it useful where you stated... “email is one of the top revenue producing streams, it is not dead as there are always new bells and whistles and its about getting the right message at the right time”
Email marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Email marketing but who wish to implement Email marketing into their overall marketing strategy should carefully study the basic principles of Email marketing before launching their online marketing campaign. Discover the secrets to building your very own successful online business, this is all revealed at www.internetmarketing7.com
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Posted by: Stan Ashton | November 06, 2010 at 08:04 AM
Email marketing sendtime automation is a brilliant idea. I definitely notice big differences in my open rate based on my send time, but haven't been able to do this for individual recipients. Lately I've noticed that sending late at night decreases the number of emails that don't make it through, sometimes to the point where that benefit outweighs the decrease in open-rate from the 3am send. I'm wondering if Ryan has seen any trends with the automated send-time feature... for example I know at certain times of day my goal is to catch up on my inbox, therefore I'm not reading the most recent emails. If I have a history of checking my email at noon, for example, the 11:55 send may actually decrease the odds I'll read it. I'll be catching up, and then I'll go back for the top priority emails at the end of the day, and the marketing message sent at 11:55 won't be in that short list. If it was sent in the morning though, it would be read during my more relaxed 12pm catchup. Obviously this is different for everyone though, so it would be tough to write software to optimize for everyone's inbox reading quirks.
Posted by: Email Marketing | January 21, 2011 at 12:32 PM
If you start using email marketing then you should create your own email account either Yahoo or Google Mail. Then it is advisable of you provide ebook about email marketing for your advantage.
Posted by: freelance translation jobs | July 27, 2011 at 10:53 PM