If you haven't registered for the Cincinnati AMA luncheon next Friday the 19th, Click Here to visit the Cincinnati AMA website and check out the details of the program. Aaron Magness of Zappos.com will be speaking on the topic Building a Brand That Matters.
Description from the Cincy AMA site:
The days of dictating your brand to customers is long gone. Today, customers actually dictate your brand to you. Therefore, focusing on company culture is everything. Aaron Magness will cover how Zappos.com has grown from $0 to over $1B in gross merchandise sales in less than 10 years with a focus on company culture.
• Customer service is the new marketing
• Communicate with your customers, don’t market at them
• Don’t try to be interesting, be interested
• Try to WOW at every interaction
• Your culture will dictate your success
The luncheon is next Friday, February 19th from 11:30 - 1:15 at the Cintas Center at Xavier University and you can register at the link above. Also, be sure to mark your calendars for March 19th when next month's AMA luncheon will feature Andy Sernovitz talking about Word of Mouth Marketing.
Recent Comments