Hey Cincinnati: Add Videos to Your Website!

My colleague Ron Harper of VideosOnYourWebsite.com interviewed me a couple of weeks ago about optimizing videos for the Web and the benefits of adding videos to a website.  Here's the clip:

 

If you're interested in how video might work for you, check out Ron's site or call him at 513-477-5175.  His rates are very reasonable and within the reach of most companies and non-profits.

Video Search Engine Optimization (SEO) Tips:

• Conduct keyword research to determine the best keywords you should target
• Include your keywords in your video's title, for example a pest control company in Cincinnati might title their video "Choosing a Pest Control Company in Cincinnati"
• Create a YouTube channel for your business or website and upload your videos to YouTube (which is owned by Google)
• On YouTube, include a link to your website in the video description and keywords in the "tags" section
• Submit a video sitemap or MRSS feed of your video content to Google so it can be indexed.  Get the details here.
• Try to get links to the video that include keywords on your site from external sites, for example you could link to the video from your Facebook page, blog, Twitter account, etc.

Benefits of Adding Video to Your Site:

• Adding a "face" or personality to your web presence that helps to alleviate the impersonal nature of the web
• More compelling content for your site visitors than plain text, let's face it watching a video is more fun than reading!
• Excellent way to present information that is hard to convey with just words
• Cost-effective way to add some style to your site and make your firm seem more impressive by standing out from the crowd

Comments

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Thanks, Rob. User-friendly tips as always. One piece I would add to the discussion would be to encourage professionals who are looking for 'good' SEO results, to upload professional-looking videos. In a few recent and random 'searches', I have found some prospective business clients' Friday night bar-style videos popping up alongside their business-message-centered videos.

[Keyword Research Tools are Huge!]

Hey, Rob.

I agree wholeheartedly with your first point about conducting thorough keyword research beforehand.

Point being, if you optimize for the wrong keywords, all your efforts thereafter will be in vain.

Cheers!

[Rob Bunting]

Good point Joanne. A company's videos, like the rest of their web content should convey the image the firm is seeking to project.

Rob Bunting