Marketing Professor Glenn Platt of Miami University is the speaker at this Friday's Cincinnati AMA luncheon on the topic "Virtual is Now Real - Discover the Potential of Marketing's Next Dimension."
Prof. Platt will present an overview on virtual worlds, augmented reality and Second Life along with some successes and failures a few companies, such as Coke and Wells Fargo, have already experienced. He’ll then discuss the promise and perils of virtual worlds, while having lunch with you in the real world.
You can get more of the details and register for the luncheon on this page of the Cincinnati AMA website. The luncheon is this Friday from 11:30 - 1:15 at the Radisson in Covington.
This should be a great presentation, so I hope you can join me in attending this Friday. Also, at this Friday's luncheon the leaders of the Cincy AMA SIG's (Shared Interest Groups) will be there to talk with you about the focus and meeting details for each SIG, so that's another great reason to come!
See you Friday!
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