Krista Neher will be speaking at the Cincinnati AMA Word of Mouth SIG tomorrow, Wednesday April 8th from 11:30 to 1:00 at Web Media Tools (18 W. 7th Street, Third Floor in Cincinnati) on the topic "Online Brand and Reputation Management". Here are the details...
Whether you have a billion dollar brand or the brand of
YOU, people are talking about you online, and you need to engage!
Marketers and individuals need to proactively develop, manage, track and
monitor their brands online. Brand management is a complex conversation
on the Web. Traditional media, social media, blogs, forums, groups and even
chat can leave you vulnerable if you are not involved. This session will
cover how to manage your brand online, tools and tips for tracking your brand
and tips for engaging online (we'll also cover some case studies). You'll
walk away from this session with both the knowledge and the practical tools to
take control of your brand online.
Krista Neher is an international speaker and the CEO of Marketess, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Marketess provides strategic digital solutions for Fortune 500 companies, start-ups and small businesses. Marketess brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.
Krista has deep roots in marketing having worked at Procter and Gamble for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches. Prior to Marketess, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business. Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.
The meeting is free for AMA members and $10 for non-members and if you plan on coming please register here on the Cincinnati AMA website
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