European Union Clears Google to Buy DoubleClick

March 11, 2008

European Union Clears Google to Buy DoubleClick

The European Union today OK'd Google's acquisition of DoubleClick, the largest ad-serving company in the US, despite the objection of some privacy and consumer advocates.

Here is an AP story on today's developments and a good article from Clickz on how Google looks to dominate the display (banner) advertising market.

Maybe someday soon Google will dominate display advertising like they do in search. We'll see. Today's news is helping the stock, which has been falling lately, and as I post this Google stock (GOOG) is up $23.

Mar 11, 2008 3:48:18 PM | Internet Marketing Industry News & Trends

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