FTC Clears Google's Acquisition of DoubleClick

December 20, 2007

FTC Clears Google's Acquisition of DoubleClick

Google had a big win today when the Federal Trade Commission (FTC) OK'd their planned acquisition of DoubleClick that was announced back in April.

Many privacy groups and advocates have spoken out against this with the argument that Google would have too much consumer information at their disposal. This Business Week article quickly summaries today's developments and the background. Here is Google's take on the news on the Official Google Blog: http://googleblog.blogspot.com/2007/12/analysis-ftc-clears-our-acquisition-of.html

The European Union still has to approve the deal, so it's not done yet. I really don't have a problem with this deal but would love to hear what you have to think, so post comments and let's talk about it!

Dec 20, 2007 10:33:02 PM | Internet Marketing Industry News & Trends

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