Andy Beal's Free Online Reputation Management Beginner's Guide

I'm often been asked how to deal with negative listings in search results and how to monitor what's being said about a person, company or brand and how best to deal with what's out there on the web.   

The field of "online reputation management" is pretty hot right now and I expect it will continue to grow as social media (blogs, customer review or feedback sites, profile sites, etc.) proliferate and consumers post their personal thoughts a variety of places and start getting even more top positions in search engines.  Of course I help companies get top placement for their content via SEO or PPC (Pay Per Click) search advertising, and there are even more involved steps one could take. 

Andy Beal is pretty well-known in the industry and moderates one of the most popular online marketing blogs, Marketing Pilgram.  His great post back in 2006 Free Online Reputation Management Beginner’s Guide has been updated and is also available as a downloadable PDF.  It lists a lot of helpful links and tips on CGM (Consumer Generated Media), including Do's and Dont's for various situations in which you may find yourself at some point.

Good stuff!