Cincinnati Internet Marketing Blog

Cincinnati I-marketing Group Meeting June 26th

The next Cincinnati I-marketing Group meeting will be Thursday June
26th from 5:30 to 7:00 at our new location of Web Media Tools: 18 West
7th Street, Third Floor above Provident Camera (between Race &
Vine). You can park in the Gramercy lot on 7th, a block away at
Fountain Square or at a meter nearby. Ed Estes of Web Media Tools and I will look out for you.

On the 26th I want to talk about a couple of topics (nstead of just
one) including the Google-Yahoo ad deal annouced yesterday, Twitter,
and the hot Internet marketing industry topics. Feel free to bring
an article for discussion too.

I haven't filled the Member Spotlight spot for this meeting, so if
you'd like to talk about your business for five minutes please let me
know! We will also network at the beginning like we normally do and
have a fun discussion while we have some beers and food.

As always meetings are free but if you'd like to attend I request
that you send me an email to RSVP at robbunting@gmail.com.

I hope to see you on the 26th!

Rob Bunting
Czar, Cincinnati I-marketing Group
robbunting@gmail.com
937-312-1400

March 20: Cincinnati I-marketing Meeting & AdClub Luncheon

There are two Internet marketing-focused events to mark on your calendar (and hopefully attend) this Thursday March 20th. 

As I posted a couple of weeks ago, the next Cincinnati I-marketing Group meeting is Thursday from 5:30 - 7:00 at Web Media Tools' office at 18 West 7th Street 3rd floor, above Provident Camera.  This Thursday we'll be talking about Online Word of Mouth marketing as well as industry news and have Crowbar Marketing & Market-Write in the Member Spotlight.  If you'd like to attend but haven't RSVP'd yet, please email the I-marketing Czar at robbunting@gmail.com.

Earlier on Thursday, the AdClub is having their monthly luncheon at the Covington Radisson featuring Joe Caccavano from PointRoll presenting on the "Evolution of Banner Advertising".  You can check out the details and register on the AdClub website.  I often get asked "Does anybody still use banners anymore?"  Absolutely they do, as banners are not just static HTML images anymore, banners can employ audio & video or even a small game these days.  Ought to be fun and interesting.   

 

Cincinnati I-marketing Group Meeting March 20th: New Location!

The next Cincinnati I-marketing Group meeting will be Thursday March 20th from 5:30 to 7:00 at our new location of Web Media Tools 18 W 7th Street, Third Floor above Provident Camera (it's between Race & Vine on 7th).  You can park in the Gramercy lot on 7th, a block away at Fountain Square or at a meter nearby.

On the 20th our feature topic will be Online Word of Mouth Marketing and we'll review some of the ways word of mouth marketing can be conducted online, case studies and tips for making online word of mouth (or WOM for all you TLA (Three Letter Acronym) fans out there) work for your organizations or clients.

Jennifer Panepinto of Market Write and Pete Healy of Crowbar Marketing will talk about their businesses in our Member Spotlight. We will also review what's new in the industry including of course the possible Microsoft-Yahoo merger, network and have a fun discussion while we have some beers and snacks.

As always meetings are free but if you'd like to attend I request that you send me an email to RSVP at robbunting@gmail.com.

I hope to see you on the 20th!

Annual Holiday Networking Event December 5th

Next Wednesday is the annual holiday networking event that Sue LaChapelle organizes to benefit a local non-profit group.  Below is the info on this year's event.  I hope you can make this event (which is always a lot of fun and a good networking opportunity) as well as our meeting the next day.

Join The Women’s Circuit, Cincinnati I-marketing Group, Cincinnati Programmer’s Guild, Hamilton County Business  Center, BDPA, Cincinnati Business Incubator, GCVA, CincyTechUSA, and the National Association of Black Accountants, in sharing in the season with festive hors'doerves, cash bar, a spectacular view of our city, and in networking:

Wednesday, December 5th
5 – 7 p.m. at The Celestial Bar – Incline Room - Mt. Adams

There is no charge for this event, but we ask that you bring a donation:
Each year our event helps to support one of our local not-for-profits.  This year we have selected Cincinnati Union Bethel (CUB), the oldest social service agency this side of the Alleghenies.   We ask that you bring a NEW book(s) that is appropriate for children 3-5 yrs. old or a contribution of $5 or more (gift cards are welcome also).    Executive staff from CUB will be there to collect your donations.

About CUB:
Cincinnati Union Bethel (CUB), the oldest social service agency in the Midwest, was founded in 1830.  Cincinnati Union Bethel’s mission is to provide supportive services and education that assist urban women, children, families, and communities to realize their greatest potential.

December Cincinnati I-marketing Group Meeting: Member Spotlight

The next Cincinnati I-marketing Group meeting is Thursday December 6th from 5:30 to 7:00 at our regular meeting place of Profitability.net (312 Plum Suite 725) and the topic will be "Cincinnati I-marketing Group Member Spotlight".

At this meeting 15 members will each have three minutes to talk about their business (the marketing or Web services you provide, companies & industries you serve, what sets you apart, case studies, etc.) and there will be one minute each of Q&A from the group.

Of course we'll also review the latest Internet marketing industry news while we enjoy a beverage and some snacks and have an all-around good time.

As always, group meetings are free. If you would like to A) reserve one of the 15 spots to promote your business or B) RSVP to attend, please email me at robbunting@gmail.com. If you want to spotlight your business I will send you a document to fill out with the info you'll share with the group that I can later post to the group blog (this site) and further promote your business and our group. The first 15 people to send me the completed form will reserve the spots, if we have no-shows or time at the end other people will then have a chance to speak.

If you have any questions about the group or meeting, please contact me. This should be a fun meeting and a great way to learn more about the talented firms and people who make up our group, so I hope you can make it Thursday the 6th. See you there.

Rob Bunting
Czar, Cincinnati I-marketing Group
513-481-5689
robbunting@gmail.com
Profile: http://www.linkedin.com/in/robbunting

Dayton-Area Meeting November 14th

With the help of Tim Frisch of SEO HelpDesk we have scheduled our first group meting in the Dayton area!  We are going to meet in the community room at the Panera Bread outside of Dayton Mall on 725 (Miamisburg-Centerville Road) on Wednesday, November 14th from 5:30 - 7:00pm. 

Just like the Cincinnati meetings, this meeting will be free and informal.  I am planning on having a similar structure and quarterly meeting schedule as our Cincinnati meetings, but if folks want to make some changes, so be it.  We won't have a feature topic for this initial meeting, but I plan on discussing what to cover at future meetings and where we can meet.

If you'd like more information or to RSVP, please feel free to contact me or Tim Frisch.

Rob Bunting

 

 

Links from September Cincinnati I-marketing Meeting

Here are the links from the September 27th Cincinnati I-marketing Group meeting, a group disucssion on managing Consumer Generated Media (CGM), A.K.A. User Generated Content (UGC).

Local Internet Marketing Events:

AMA Cincinnati website where you can become a member or register for the October 4th seminar on Video Advertising or the October 19th luncheon on Marketing the Performing Arts at the Kennedy Center: www.cincinnatiama.org

The Circuit website where you can register for the October 19th presentation by Ran Mullins of Metaphor Studio on Developing Online Brand Communities: www.thecircuit.net

Internet Marketing News:

Nielsen: Overall Ad Spending Declines in first half of 2007 (but online is up 23%, Viva I-marketing!): http://www.bizreport.com/2007/09/nielsen_overall_ad_spending_declines.html

eMarketer:  Online is Ad Spending Bright Spot: http://www.emarketer.com/Article.aspx?id=1005402&src=article1_newsltr

Reuters: YouTube Debuts Online Video Advertising Strategy: http://www.reuters.com/article/idUKN2030375220070822

User Generated Content:

Clickz article on Best Practices for Consumer-Generated Contests: http://www.clickz.com/3627018/print

McDonalds Draws on CGM: http://www.womma.org/womnibus/010133.php

Taco Bell UGC Promotion with Gizmoz avatars: http://tacobell.gizmoz.com/

YouTube

The winner from the Heinz top This TV Challenge, Heinz the Kissable Ketchup: http://www.youtube.com/watch?v=GocSVh58TEE

Chicken McNuggets ad submitted by customers that has increased sales of the tasty morsels in the New York area: http://www.youtube.com/watch?v=-lOyZKmRRuI

The McDonalds Drive Thru Rap: http://www.youtube.com/watch?v=WT7vBoKlkIo

2001 Mastercard "Priceless" ad by filmaker Scott Quigley http://www.youtube.com/watch?v=V0uFqsI1vy4

Cincinnati I-marketing Group Meeting Sept. 27th: Managing User Generated Content & Consumer Generated Media

The next Cincinnati I-marketing Group meeting is Thursday September 27th from 5:30 to 7:00 at our regular meeting place of Profitability.net (312 Plum Suite 725) and the topic will be  Managing User Generated Content & Consumer Generated Media.

At this meeting we'll have a group discussion which I'll moderate on the issues surrounding the rise of "user generated content" and "consumer generated media".

In the brave new online world of blogs, discussion boards, YouTube videos, consumer ratings sites, Wikipedia and social networking sites what are the implications of the fact that we marketers no longer have one-way communication and exclusive control of the news and information about our companies and products.  How do we encourage such communication from and between consumers without it blowing up in our face?

We'll review basic concepts and terms, key marketing issues, best practices and case studies of how marketers are setting up their own CGM programs as well as monitoring and dealing with the huge amount of user generated content on the Web.

Of course we'll also review the latest Internet marketing industry news while we enjoy a beverage and some snacks and have an all-around good time.

As always, group meetings are free but I ask that you RSVP to me at robbunting@gmail.com so Ben Baker and I can have a head count. If you have any questions about the group or meeting, please contact me.

This should be a very another cool and informative meeting with a lively discussion, so I hope you can make it Thursday the 27th. See you there.

Rob Bunting
Czar, Cincinnati I-marketing Group
robbunting@gmail.com

Links from June 7th Meeting

Here are links to sites and articles mentioned at the June 7th Cincinnati I-marketing Group meeting.  If you'd like a copy of the Czar's complete meeting notes, email me at robbunting@gmail.com.

Internet Marketing Industry News

Clickz article on Google purchasing DoubleClick for $3.1 Billion

Clickz article on Google purchasing Feedburner

Social Networking Marketing

MySpace www.myspace.com

Examples of companies using MySpace profiles for promotion: Jack In The Box, TLC's Life Lessons, the movie X-Men 3

Case Study: How RollerWarehouse created a news ticker for people to put on their MySpace or other pages and the results are detailed in this article on Conversion Rater.com

Facebook www.facebook.com

Fast Company article on Facebook & it's 23-year-old CEO Mark Zuckerberg

Clickz article on Facebook creating new platform letting advertisers create free applications for users to share

LinkedIn www.linkedin.com

del.icio.us http://del.icio.us A social bookmarking or "tagging" website.  Upload your bookmarks from your computer and use this web-based service to access them on any Inetrnet-connected computer.  Share your bookmarks with others as a way of rewarding sites with good content.

Digg www.digg.com Vote or "digg" sites and content you think is cool or may be of interest to others.  Rankings in results determined by number of votes from users.

Second Life www.secondlife.com Virtual environment where 7 million users move their avatars through various "worlds" and interact with other avatars.

DMNews article on how MTV engages viewers of its shows in their Second Life virtual worlds.

SLurl.com allows companies to create weblinks to their virtual worlds on Second Life.  New marketing company Crayon has a virtual world called Crayonville, which can be reached via their Crayonville link on SLurl.com.

NY Times article on girls using doll websites such as Webkinz which Ed demonstrated.

June 7th Cincinnati I-marketing Group Meeting: Social Networking

The next Cincinnati I-marketing Group meeting is next Thursday June 7th from 5:30 to 7:00 at our regular meeting place of Profitability.net (312 Plum Suite 725) and the topic will be Social Networking Marketing.

At this meeting we'll go over the some of the main social networking sites such as (MySpace, Facebook & LinkedIn), virtual sites such as Second Life and bookmarking sites (Digg and del.icio.us). We'll review usage stats, key marketing issues and case studies of
how marketers are developing brand new methods for maketing their products or services in these sites and talk about the possible future trends. Of course we'll also review the latest Internet marketing industry news while we enjoy a beverage and some snacks.

As always, group meetings are free but I ask that you RSVP to me at robbunting@gmail.com so Ben Baker and I can have a head count. If you have any questions about the group or meeting, please contact me.

This should be a very another cool meeting, so I hope you can make it next Thursday the 7th. See you there.

Rob Bunting
Czar, Cincinnati I-marketing Group